Develop a branding solution for a new microbrewery. Help client leverage regional pride and stand out in a very competitive category.
Millennials and Genxers that live in the northern part of Mexico.
“I’m looking for a beer that reflects my pride for my homeland, my traditions, my heritage, and that unique spirit that makes us who we are."
Naming, branding, product development, and packaging.
Increase in sales at specific retailers in the Monterrey area.