Cuatro Elementos

CHALLENGE:

Develop a branding solution for a new microbrewery. Help client leverage regional pride and stand out in a very competitive category.

CONSUMER'S PERSONAL STORY:

Millennials and Genxers that live in the northern part of Mexico.

CULTURAL TRIGGER:

“I’m looking for a beer that reflects my pride for my homeland, my traditions, my heritage, and that unique spirit that makes us who we are."

CULTURALLY RELEVANT SOLUTIONS:

Naming, branding, product development, and packaging.

RESULT

Increase in sales at specific retailers in the Monterrey area.

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