Comercial Mexicana.

CHALLENGE:

Comercial Mexicana wanted to promote its new money transfer service.

CONSUMER'S PERSONAL STORY:

First- and second-generation Hispanics.

CULTURAL TRIGGER:

“I trust those brands that have built a relationship with me and family members through out the years."

CULTURALLY RELEVANT SOLUTIONS:

In-store communication and in-store activation.

RESULT

Increase in Market Share.

  • Comercial Mexicana.
  • Comercial Mexicana.
  • Comercial Mexicana.
  • Comercial Mexicana.
  • Comercial Mexicana.
  • Comercial Mexicana.
  • Comercial Mexicana.
  • Comercial Mexicana.
  • Comercial Mexicana.
  • Comercial Mexicana.
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