Exito

CHALLENGE:

Help Exito communicate its money transferring service to Colombians living in the US.

CONSUMER'S PERSONAL STORY:

Colombians living in the states of NY and Florida.

CULTURAL TRIGGER:

“Exito is a beloved brand from Colombia, I completely trust it for my money transfer needs."

CULTURALLY RELEVANT SOLUTIONS:

An integrated marketing campaign that included POP kits, promotional materials, and a digital campaign.

RESULT

Increase in the number of transactions.

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