Famsa

CHALLENGE:

FAMSA wanted to promote its money transfer service to Mexico and increase market share.

CONSUMER'S PERSONAL STORY:

Recent Hispanic arrivals of Mexican descent.

CULTURAL TRIGGER:

“When I send money, I look for a payment network that I trust and has built a relationship with my family throughout the years”.

CULTURALLY RELEVANT SOLUTIONS:

Integrated marketing campaign that included BTL and ATL materials.

RESULT

Increase in number of transactions during specific timeframes.

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