Frito Lay

CHALLENGE:

Frito-Lay needed product innovation to be able to gain Market Share with Core Target Consumers.

CONSUMER'S PERSONAL STORY:

First- and Second-Generation Hispanics.

CULTURAL TRIGGER:

"I'm looking for something that resonates with my senses."

CULTURALLY RELEVANT SOLUTIONS:

Integrated Marketing Campaign, Product Innovation, POS.

RESULT

Increase in Market Share with Mexican-American Consumers.

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