Communicate Pepsico’s sponsorship of the Mexican National Team in a fun and exciting way. Integrate different PepsiCo brands and SKUs into the messaging.
First-generation and second-generation Mexican-American consumers.
“The MNT is what brings us together. When they are playing, we are all one family sharing the same passion.”
Integrated marketing program that included in-store communication, merchandising solutions, sweepstakes, and digital components.
Increase in sales for participating SKUs in different key regions.