Frito Lay

CHALLENGE:

Communicate Pepsico’s sponsorship of the Mexican National Team in a fun and exciting way. Integrate different PepsiCo brands and SKUs into the messaging.

CONSUMER'S PERSONAL STORY:

First-generation and second-generation Mexican-American consumers.

CULTURAL TRIGGER:

“The MNT is what brings us together. When they are playing, we are all one family sharing the same passion.”

CULTURALLY RELEVANT SOLUTIONS:

Integrated marketing program that included in-store communication, merchandising solutions, sweepstakes, and digital components.

RESULT

Increase in sales for participating SKUs in different key regions.

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