FUD

CHALLENGE:

FUD, a leading Cold Cuts brand from Mexico, needed to increase market share for its cheese division.

CONSUMER'S PERSONAL STORY:

Bicultural Hispanic Moms. First and Second Generation.

CULTURAL TRIGGER:

"I have a strong connection to products that feel natural or homemade".

CULTURALLY RELEVANT SOLUTIONS:

Integrated Marketing Campaign, Product Innovation, POS, Mass Media.

RESULT

Stole Market Share from main competitors.

  • FUD
  • FUD
  • FUD
  • FUD
  • FUD
  • FUD
  • FUD
  • FUD
  • FUD