FUD

CHALLENGE:

FUD needed to keep the brand and key benefits top-of-mind with target segment. They also wanted to provide easy meal solutions to busy Hispanic moms.

CONSUMER'S PERSONAL STORY:

First-generation Hispanic moms.



CULTURAL TRIGGER:

"I tend to follow the advice of people that I admire and respect. Key influencers are a good source for recipes and ideas".



CULTURALLY RELEVANT SOLUTIONS:

Leverage DJs' popularity in specific markets to create a recipe section as a part of their radio shows. Record spots to sound live. Air a different recipe everyday.

RESULT

Growth in specific designated market areas and key accounts.

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