Gran Ciudad

CHALLENGE:

Gran Ciudad needed to connect with potential clients by creating an emotional connection and highlighting its key benefits.

CONSUMER'S PERSONAL STORY:

Millennials and Gen X-ers.

CULTURAL TRIGGER:

“More than a place to live, I look for something that empowers me and that makes me feel I achieved my goals".

CULTURALLY RELEVANT SOLUTIONS:

Integrated marketing campaign to drive an increase in rentals and occupancy.

RESULT

Able to reach sales goals and diminish the number of vacant units.

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