Through our MultiNational resources,

we are one of the few agencies that can offer all this for the U.S. , Mexico, and Latin America.

WHY THE U.S.
LATIN MARKET?

Discover with LatinBrand’s unique approach the power of the U.S. Latin consumer:

54.1 million Estimated Latin Population of the U.S.

$ 1.2 Trillion Buying Power

2nd Largest Latino Population Worldwide

2 out of 5 will be Latino in 2050

LATINBRAND ANALYZES DMAS BY

demographics and regional nuances to be able to communicate effectively with each target audience:

LOW-HANGING
FRUIT OPPORTUNITIES

Discover with LatinBrand’s unique approach the power of the U.S. Latin consumer:

U.S. Latin consumers are becoming critical for several industries and categories. If your business fits one of these, you need to invest in this market.

Low-hanging fruit opportunities

HEALTH
AND BEAUTY

Cosmetics, Hair Care Accessories, Personal Care Accessories, Bar and Liquid Soap, Hand and Body Lotion, Facial Cleanser, Moisturizer and Shaving Needs.

Instant Coffee, RTD Coffee Drinks (especially for Latin Millennials), Imported Beer, Tea, Wine, Spirits, Noncarbonated Drinks and Milk.

BEVERAGE

BABY AND
YOUNG CHILDREN

Relevant Items:
Dried Vegetables and Grains,
Baby Formula, Baby Food,
Diapers and Cereal.

Laundry Supplies, Fragrances, Disinfectant Spay and Floor Cleaners

HOUSEHOLD
ITEMS 

FRESH ITEMS

Chicken, Pork, Avocados, Citrus, Bananas, Herbs and Spices, Seasonings and Speciality Fruit.

Pasta Sauce, Yogurt, Mac & Cheese, Cream Cheese, Dry Pasta, Dry Soups, Noodles, Snacks and Granola Bars.

LATIN
GROCERY
STORE ITEMS

THE
NEW MAINSTREAM

Discover with LatinBrand’s unique approach the power of the U.S. Latin consumer:

THE U.S. IS A

far more diverse
country than it was just 10 years ago,

and it is far less diverse today than it will be in another 10 years. Dynamic Market Shifts lead to a New Engagement Model:

01. Integrating Millennial/Multicultural/Hispanic consumers at the core.
02. Hyperlocalizing programs to be relevant for different Target Consumers.
03. Elevate and innovate for Niche Markets.
04. It is not about Millennials or the Hispanic Market anymore; it is about Cultural Branding!
05. Strategic approach rooted in culturally relevant insights.