Jim Beam

CHALLENGE:

CREATE RELEVANCY FOR JIM BEAM WITH HISPANICS IN THE MIAMI/ORLANDO AREA.

CONSUMER'S PERSONAL STORY:

HISPANIC MILLENNIALS AND SECOND-GENERATION HISPANICS.

CULTURAL TRIGGER:

BRANDS SHOULD REFLECT MY LIFESTYLE AND PASSION POINTS.

CULTURALLY RELEVANT SOLUTIONS:

ON-PREMISE AND OFF-PREMISE INTEGRATED MARKETING THAT INCLUDES POP, ACTIVATION, AND SWEEPSTAKES.

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