Mercado Libre

CHALLENGE:

Mercado Libre, the leading online ecosystem in Latin America, wanted to create an impression with the tech community during an event in the US.

CONSUMER'S PERSONAL STORY:

US Tech professionals.

CULTURAL TRIGGER:

“Brand should make a strong first-impression if I want to consider them as a business partner”.

CULTURALLY RELEVANT SOLUTIONS:

Coordination and production of stand for a key trade-event.

RESULT

Ability to foster business relationships in the US.

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