PepsiCo.

CHALLENGE:

PepsiCo needed a strategy that included all brands in its Portfolio to offer consumers solutions for its consumption occasions and celebrations.

CONSUMER'S PERSONAL STORY:

Bicultural Hispanic Moms. First and Second Generation.

CULTURAL TRIGGER:

"It's better when we are together as a family."

CULTURALLY RELEVANT SOLUTIONS:

Integrated Marketing Campaign, Product Innovation, POS.

RESULT

Increase in Market Share across all categories.

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