Quaker

CHALLENGE:

Quaker needed to educate Hispanic Shopper moms about its health and wellness benefits.

CONSUMER'S PERSONAL STORY:

Hispanic Shopper Moms.

CULTURAL TRIGGER:

“Brand should guide me and family on how we can enjoy a wholesome and healthy life”.

CULTURALLY RELEVANT SOLUTIONS:

Integrated marketing campaign that included printed and digital materials.

RESULT

Stronger presence in Hispanic independent outlets.

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