Santitas

CHALLENGE:

Santitas needed a new brand identity that reflected our consumer’s culture.

CONSUMER'S PERSONAL STORY:

First- and second-generation Hispanics.

CULTURAL TRIGGER:

“I’m looking for authentic flavors that are part of my heritage and culture."

CULTURALLY RELEVANT SOLUTIONS:

Brand identity, packaging, in-store communication, and in-store activation.

RESULT

Closed gap with General Market consumer.

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