Soriana, the second-largest supermarket chain in Mexico, needed to promote its money transferring service to U.S. foreign-born consumers of Mexican Descent.
Low-income consumers in the U.S. sending money to their families in Mexico.
“When I send money to Mexico, I want to make sure my family receives it in a convenient and safe environment. Banks can be a pain. They are usually closed when my family has time to pick up their money."
Integrated Marketing Campaign that included TV, Radio, InStore Activation, InStore Promotion, and InStore Communication.
Experience larger growth than competitors.