Soriana

CHALLENGE:

Soriana wanted to continue promoting its money transfer service in the US during a key promotional period.

CONSUMER'S PERSONAL STORY:

Recent arrival Hispanics of Mexican descent.

CULTURAL TRIGGER:

“During the holidays I feel an even greater need to support my family”.

CULTURALLY RELEVANT SOLUTIONS:

Integrated marketing campaign that included BTL and ATL materials.

RESULT

Increase in the number of transactions for specific money transfer partners.

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