Frito Lay

CHALLENGE:

Help Frito-Lay increase sales of sunflower seeds.

CONSUMER'S PERSONAL STORY:

General market and ethnic consumers.

CULTURAL TRIGGER:

“I’m looking for a tasty and fun snack from a brand I love."

CULTURALLY RELEVANT SOLUTIONS:

New brand architecture across the product line.

RESULT

Increase in sales at C&G channels.

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