FritoLay

CHALLENGE:

Frito Lay needed to create a variety of culturally relevant programs to connect with Hispanic Consumers.

CONSUMER'S PERSONAL STORY:

First- and second-generation Hispanics.

CULTURAL TRIGGER:

“I want for brands to showcase my culture and passion-points."

CULTURALLY RELEVANT SOLUTIONS:

In-store communication and in-store activation.

RESULT

Increase in the number of transactions.

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