Uniteller

CHALLENGE:

Communicate a new online money transferring service to users that send money to Mexico and the "Philippines." Steal market share from the competition. Overcome hurdles and drive conversion.

CONSUMER'S PERSONAL STORY:

First-generation Mexican-American and Filipino-American money transferring users.

CULTURAL TRIGGER:

“Sending money is a very emotionally driven transaction. That’s why I look for a partner that makes me feel I’m there to support my family members."

CULTURALLY RELEVANT SOLUTIONS:

Digital campaign that includes digital ads, SEM, Facebook ads, and community management.

RESULT

Increase in conversion.

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